Discover intelligence-powered ROI
Our approach is designed to drive business impact. With data informing every layer of strategy and execution, Proove helps brands cut waste, move faster, and grow smarter.
From complexity
to clarity
We don’t only analyze data—we activate it, connecting analytics with DAC’s performance ecosystem to transform data into strategy, action, and outcomes.
Connecting data and
business outcomes, end to end
Our data scientists work hand-in-hand with DAC’s Media, Content, Local, and Creative teams to embed analytics into every stage of execution. This tight alignment turns insight into action rapidly and ensures business outcomes shape strategic decisions from the start.
Research & Insight
Audience signals, market modeling, segmentation
Activation & Optimization
Attribution, MMM,
CRO loops
Measurement & Scale
Incrementality, dashboarding, long-term modeling
Built into everything we do
Proove isn’t a separate layer—it’s embedded across DAC’s full-service model. By aligning analytics with media, content, and local performance, we help every team move faster, think smarter, and deliver measurable impact.
Strategic Insights
Segment audiences by value, intent, and geography to guide planning and prioritization across paid, owned, and earned channels.
SEO
Surface high-impact content and keyword opportunities through behavioral analysis, market insight, and performance modeling.
Strategy
Turn fragmented data into forward-looking frameworks that align audience needs with measurable business objectives.
Media
Plan, allocate, and optimize spend with real-time performance feedback and intelligent automation at every campaign stage.
Creative
Use data to tailor creative across platforms, audiences, and formats—maximizing engagement with personalized storytelling.
Reporting
Go beyond passive dashboards with active reporting loops that drive action, alignment, and ongoing optimization.
Our performance stack
01
Faster strategic decisions
Real-time dashboards and feedback loops fuel agile, informed planning.
02
Media ROI growth
Attribution, MMM, and incrementality modeling drive more efficient spending.
03
Continuous improvement
Testing and experimentation are embedded in every campaign cycle.